The concept is that you offer at least a 50% discount off a product or service.
We send an email once a day directly to local consumers in a "one day only" sale offer of your product or service. To create urgency, the sale has a time limit. They must purchase before the time runs out, at that point, the deal is off.
NO ONE GETS PAID UNTIL THE CONSUMER BUYS.
For example, a $40 hair styling for $20. The consumer pays $20 to PCTDD and gets a certificate to redeem at your hair salon.
The certificate may expire in one year or less. PCTDD keeps 25% of the revenue, $5 in this case, and remits $15 to YOU, the hair salon owner.
So, the customer gets a $40 hair styling for $20. We keep $5 and the hair salon gets $15.
...AND YOU GET A NEW CUSTOMER FOR LIFE.
The way this model works is that you, the retailer/service provider gets new customers that may have never heard of you, and you would have otherwise not gotten, if not for the daily deal..
If you do your job, they will come back and become loyal customers.